Skip to main content
We're here with practical information for your business. Learn about business planning, running a business and more.

Search

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Why business image matters

Branding and business image are just as key for start-ups as they are for established businesses - they're hugely influential in how potential customers will perceive you. Ces Loftus-Price provides her golden rules for branding your new venture

Branding is vital to successful businesses of all sizes. Many people who start a new enterprise mistakenly focus purely on the drive to make sales, without first ensuring they have a winning brand - the very thing that can deliver sales.

Getting your business image right from the very beginning can help you get to the level you want to be at. Getting it wrong or putting it off until later may have a seriously negative effect.

For example, if your business looks cheap, you're likely to attract customers in search of cheap goods. Their loyalty will last as long as your low prices.

That's fine if you are opening a 'stack-it-high, sell-it-cheap' operation, but most businesses need to dedicate time and effort to developing a professional and polished image so they can sell at a sustainable price.

Ten golden rules of branding

Before investing in any pre-launch marketing or promotion, think about the type of customers you want to attract. Don't underestimate the power of your brand image - it can play a significant role in influencing your target market.

Here are my ten golden branding rules for attracting the customers you want:

  1. Identify your target market - your ideal and most profitable customers.
  2. Understand and focus on their pain and desire.
  3. Find the best ways to communicate the reasons why you are the best option for taking away their pain or fulfilling their desire.
  4. Know your brand values and be prepared to consistently deliver an authentic brand experience - this is an integral part of creating a credible business image.
  5. Identify a simple, positive message to impress and win over ideal customers. What makes you different to the competition?
  6. Carefully choose your brand colours, fonts, visual images and slogans.
  7. Use positive 'brand triggers' - the thoughts potential customers will have when they see and experience your brand.
  8. Apply your brand image consistently throughout your business - that includes your website, signage, stationery, marketing materials, social profiles, etc. A coherent and professionally presented image inspires confidence.
  9. Plan your marketing strategy effectively to make full use of your branding, so you can connect with your target market now and in the future.
  10. Set yourself goals and plan how to use your image to your advantage as your business grows.

Professional help with start-up branding

When developing your branding, it's worth paying for expert advice, if your business can afford it. As a start-up, your brand image needs to work extra hard, because you will be up against more established competitors trying to attract a similar target audience.

That's not something you should leave to chance. Do not view developing your business image as an expense - it's a huge investment in your future success.

Stay up-to-date with business advice and news

Sign up to this lively and colourful newsletter for new and more established small businesses.